Add all scripts and feeds required for dynamic remarketing/retargeting in Google. It supports Ecommerce, Customer Reviews, Analytics 4 (GA4), GA4 API, and Optimize. It uses the Google‘s latest Global Site Tag and it also supports the bleeding edge Google Measurement Protocol API for GA4 eCommerce (events are send directly from your server). It also adds an optional GDPR consent box and it contains two product feeds, for Google Merchant Center (xml) and the Google Adwords Business Data feed (csv).
It's providing the necessary code and feed for dynamic remarketing via Analytics, which is the only way to have dynamic remarketing in all countries, even in those which are not supported by the Google Merchant Center.
Bring customers back to your shop, by using dynamic customer personalized ads, import your products to the merchant center, analyze customer behavior and more.
Main features:
- GDPR Consent box and a consent toggle button for CMS pages
- Google Global site tag
- Google Analytics & GA4 (with remarketing support)
- Google Conversion tag
- Google Ecommerce
- Google Measurement Protocol API (alpha)
- Google Customer Reviews
- Google Optimize
- Google/Bing Merchant Center product xml feed (works also on many other platforms)
- Google Adwords Business Data csv product feed – remarketing via analytics
- Products can be filtered by tags, product range, price, manufacturer, category and product IDs
- GZIP compression
- Supports very large shops (can also divide products into smaller feeds)
- Automatic feed updates (via simple URL access or cron tasks)
- Supports additional images
Video tutorial:
https://www.youtube.com/embed/K0VNNm3rNao?start=117
Google/Bing Merchant Center feed example:
https://prestashop.infinia.systems/mm_google/modules/fmmerchant/feed_merchant/feed.php
Adwords feed example:
https://prestashop.infinia.systems/mm_google/modules/fmadwords/feed_adwords/feed.php
