Modules Prestashop

 

The Tag Alt, in full the “alternative text” also known as the “Alt attribute” or “Alt description”, if filled in well, but especially if filled in and not left blank, helps your e-commerce SEO optimization.This attribute is a set of words, meaningful, which is added to the HTML code and plays an important role because it will provide a description of your image.Specifically, it must be said that the search engine, which is an artificial intelligence, cannot “understand” that what the crawler is analyzing is an image. So it must be supported by a text, precisely the Tag Alt, for the right interpretation.Another important factor that should not be underestimated is that the Tag Alt allows you

 

 

The canonical URL is a Meta Tag that allows the search engine to recognize the main page to be indexed and is indicated by the "rel = canonical" attribute to be added in the HTML code to the link of our url. This operation is essential especially if there are two similar URLs. In particular, this occurs in e-commerce when the same product may have been reached by users, through different page paths and thus ending up in different urls. But by inserting the "rel = canonical" it is possible to give priority to a specific page, not to be penalized by search engine and prevent the problem of duplicate content.

The hreflang is an important tag when we have a multilingual shop. The hreflang communicates to the search engine that a particular page is addressed to a specific audience or to an audience that speaks a specific language. Also in this case, thanks to this attribute, penalizing duplicate content is avoided, by specifying to the search engine that the same page is being analyzed but in a different language