Make the Cart Function as a ‘Save’ Feature because typing is so tiresome on mobile devices, a portion of users look for products on their smartphone, but then prefer to use a desktop device to complete their mobile-initiated orders.Baymard Institute’s quantitative study on M-commerce Usability reveal that 61% of all mobile users “sometimes” or “always” go to their desktop/laptop computer to complete their mobile orders instead of fiddling with the mobile checkout flow.
To support this user behavior – of continuing a mobile-initiated order on another device – it’s key that users are allowed to pick up their mobile cart in a desktop device later on.Yet, 78% of mobile sites have no such feature. A low-tech solution for doing so is via an “Email Cart” feature, which have the benefit of also doubling as a low-level wish-list feature.