If you're like most people, you probably think that keywords are all about short, snappy phrases that get a lot of searches. But if you're only targeting these kinds of keywords, you're missing out on a huge opportunity to attract more traffic to your website.
Long-tail keywords are longer, more specific phrases that people are more likely to use when they're closer to making a purchase. And because they're more specific, they're usually less competitive and easier to rank for.
Here's an example:
Let's say you sell women's shoes. A short-tail keyword like "shoes" is going to be very competitive. But a long-tail keyword like "women's size 7 black leather pumps" is going to be much easier to rank for.
And even though the long-tail keyword gets fewer searches than the short-tail keyword, it can still add up to a lot of traffic.
Why Long-Tail Keywords are Important for SEO
Long-tail keywords are important for SEO because they help you target specific audiences with your content. And when you target specific audiences, you're more likely to Rank higher in Search Engine Results Pages (SERPS).
Let's say you have a blog post about "women's size 7 black leather pumps." By targeting that specific keyword, you're more likely to attract people who are looking for that exact thing. And if you can provide what they're looking for, you're more likely to rank higher in SERPS.
How to Find Long-Tail Keywords
There are a few different ways to find long-tail keywords. One way is to use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.
Both of these tools will show you the average monthly searches for a particular keyword as well as how competitive it is. This will give you a good idea of whether or not a particular keyword is worth targeting.
Another way to find long-tail keywords is to look at the suggestions that Google makes when you start typing in a query.
For example, if you start typing "women's size 7 black leather pumps" into Google, you'll see a list of related searches that people have made in the past. These are all potential long-tail keywords that you could target.
How to Use Long-Tail Keywords in Your Content
Once you've found some long-tail keywords that you want to target, the next step is to use them in your content.
There are a few different ways to do this.
One way is to include them in your title. This will help your content show up in SERPS when people search for those keywords.
Another way is to use them throughout your content. This will help Google understand what your content is about and make it more likely to rank for those keywords.
Finally, you can use them in your meta tags. Meta tags are the HTML tags that tell Google what your content is about.
If you include your keywords in your meta tags, you're more likely to rank for those keywords.
Conclusion
Long-tail keywords are an important part of SEO. If you're not using them, you're missing out on a huge opportunity to attract more traffic to your website.
So start using long-tail keywords in your content today. And if you need help finding them, use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.