Creating an enjoyable shopping experience for customers is always the main focus of any successful online merchant. There are a lot of things customers expect when shopping online such as a stable and productive platform, presentable and decent products cards with completely clear pictures and informative descriptions, additional convenient and understandable modules which will help your customers to enjoy their shopping. It is extremely important to provide your customers with the useful information concerning your products.
The proposed functional blog certainly can become a reliable and convenient content displaying tool. Here you can create multiple sections related to the latest news, useful articles and customer blogs where you can share all the important information that your customers should know about the products represented in your store. You can add a photo or video file to all the articles you would like to represent. You can also provide titles, short and long descriptions, links and pagination. 
Your customers will be pleased with the ease of navigation which is crucial to the success of an online store.