• Compare taps and clicks before & after tweaks.
• Change page copy to reflect visitor objections.
• Translate common feedback comments into FAQs.
• Give your clients or boss proof of what works or not.
• Challenge internal misconceptions & 'best practices'.
• Overhaul forms to generate more leads.
• Impress your clients or colleagues with visual insights.
• Restructure layout based on visitors' objections.
• Test what content works best above 'the fold'.
• Understand why test pages do not beat the control.
• Discover how visitors react to longer or shorter pages.
• Improve navigation.
• Align page copy to the same words used by your visitors.
• Learn what content to move higher or lower on the page.
• Uncover distracting elements that should be removed.
• Discover 'false bottoms' in your pages.
• Know whether your CTAs are attracting attention.
• Identify confusing elements and copy.
• Filter our noise from unqualified user tests.
• Speak directly to visitors before they leave the page.
• Think like an actual visitor by understanding their mindset.
• Prioritise where to test first by identifying big opportunities.
• Reveal anxieties about trust or confusing policies.
• Change layout to streamline navigation and UX.
• Identify what new content needs to be added to the page.
• Confirm your hypothesis before creating new elements.
• Reveal your visitors' pattern of reading the page.
• Identify which elements need to be moved on the page.
• Generate new A/B test ideas.
• Identify UX issues that are frustrating to users.
• Remove or rethink ignored content.
• See which type of imagery works best.
• Ask customers what made them nearly not convert.
• Collect valuable testimonials from customers.
• See how different traffic sources behave on your site.
• Change design and content based on different traffic.
• Improve your UX on different screen resolutions.
• See what falls under 'the fold' on different devices.
• Question the fields used and their impact on conversion.
• Deploy feedback poll on pages with UX issues to get instant feedback.

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