This Module also provides ecommerce transaction tracking feature.

Add Google Analytics Enhanced Ecommerce or Classic Ecommerce data to the dataLayer to implement measurement in Google Tag Manager easily. gather valuable visitor data from your website and make important decisions to grow your business.

Google Tag Manager allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Floodlight, and 3rd party or custom tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a web developer, and allows you to quickly deploy new features or content onto your site.

Google Tag Manager is a FREE service offered by Google. You need to create a separate Google Tag Manager account from here and link the account with your PrestaShop store by adding the "Google Tag Manager ID" of your Google Tag Manager account to the current module configuration setting.